With a form factor inspired by origami, the Sparrow Dock was intended to add professional capabilities to the MacBook while also serving as a striking artifact at the office work station.
This was an internal project to our product agency at the time, and was released to the public for crowd-funding.
I had a lot of fun creating a logo that was rebellious and a brand with attitude. The internal code name "SP" also came through in the logo which was more of an inside joke among our team.
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