Driven by a relentless bar for quality and sophistication, Plume products were an incredible journey in driving progress forward while buffeted by the merciless demands that pop up without notice during the breakneck speed of start up company growth.
Plume WiFi began as a strictly consumer product, but by 2018 we were already building new products to aid Communications Service Providers (CSPs/ISPs) and to craft new messaging pertaining to these enterprise customers.
It's 2016, and no one has ever heard of "mesh" WiFi or other distributed solutions. The consumer only knows about WiFi routers with bigger and bigger antennas, and WiFi "extenders" that always suck.
It's not enough to be groundbreaking technology that solves a ubiquitous frustration in modern homes. We must be a product that is understood, embraced, and converts users into ambassadors.
We set out to create a solution to bad WiFi that was more than a utility. It is to be a product with emotional journey and an experience to show there is more behind the veil of consumer simplification than machine intelligence. There is a team with conviction the muscle to takes beyond today's expectations.
Even at our beginnings, the product was more than an app, and more than hardware. It was a synthesis of inspiring interfaces, tactile experiences, proactive emails and content, active customer support, attention to detail at every turn, and an experience to use for even the most simple user goals.
We obsessed over the texture of the ethernet cable. We deliberated endlessly over interactions. We crafted a user interface that literally breathing, showing it is alive and aware to optimize your home continuously.
The mobile interface was not a utility, it was an experience. I was honored to be part of a team brave enough to take such a stance to push beyond. We were intolerant to the mundane.
