Most people have probably seen G-Technology hard drives at the Apple Store or other mainstream retailers. Their hardware is sleek and attractive — but most of all their hardware is purpose built for professionals.
This engagement with G-Technology's marketing team had the explicit goal to leverage the highly credible public content creators and their embrace of G-Technology. This ranged from squirrel suit wearing dare devils to nature videographers and more. They were known as the "G Team" brand ambassadors.
We spent several months in research and deliberation about the most effective way to organize the site for usability, establish credibility, and create an impactful visual experience that was awe inspiring. I was very happy with the results: an exciting brand presence with eye popping colors and sophistication.
