You may have seen G-Technology drives at the Apple Store. Their hardware is sleek and sophisticated — and most of all their hardware is purpose built for professionals.
This engagement was purpose built on leveraging the very artistic works that professionals store on their G-Technology drives — their livelihoods at the hands of quality, redundancy, and modularity.
These were a range of media makers across music, film, photography, and varied from squirrel suit wearing dare devils to nature videographers. They were known as the "G Team" brand ambassadors.
This was an up-level to the brand, with invigorating content that was more than relevant to the hardware on offer. Not at all decoration, rather each piece of media a testament to its existence that was enabled by rugged workhorse that is G-Technology professional drives.
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