G-Technology from HGST
At G-Technology we built an entire platform for driving Web & Mobile Marketing. The diagram below outlines the full system, and the components we developed are shaded in blue.
G-Technology supplies something normally dull (external hard drives); but they do it differently. The product itself is quality, with style, available in Apple retail stores, and devoted to their users who are creative professionals worldwide in audio, video, and photography.
What made this effort so fun was connecting all the pieces brought together, progressively, to make an awesome experience. Here’s roughly what was involved:
Product Discovery Personas Prototyping Content Strategy
Brand Experience User Experience Content Management
User Interface Design Dev Specification & Support